If you’re under the age of 30, there is a pretty good chance that you partook in the social phenomenon that was Blink 182. This band’s presence was viral circa 2000, right when the internet was becoming the main hub of information for the teens of that day. For years I have been trying to understand how Blink 182 went from popular to viral, why a cult following would be an understatement for this group.
So let’s deconstruct this together. Ready? Blink. That’s the speed at which information is shared on the internet. Now in order to understand why Blink 182 spread like wildfire, I’ll take you back to when Blink 182 started going viral.
Consumers become creators
Blink 182 started gaining mainstream popularity right as the internet was growing at such a rapid pace. Search engines became more focused, forums were the big thing, and one movement took Blink 182 to the next level. Whats that you ask? Guitar tab websites.
What do guitar tab websites have to do with Blink 182? Well, Blink 182′s music was mainly constructed with power chords at the time. These are simple three-finger chords with repetitive melodies. What does that mean? Once people listened to Blink 182, they began to reverse engineer it and transcribe it via guitar tabs.
Whats so interesting about this? The technical composition of the music was simple enough that teens with artistic ability were able to play Blink 182′s music by trial and error. The people who were able to reverse engineer Blink 182′s music were the people that the music was aimed at– not professional musicians.
This is only the start of the social phenomenon. Guitar tab websites gave these teens an outlet to post the music in a way that anyone with a guitar and fingers could read. Circa 2000, web search was getting better day by day. That means teens that were searching ‘how to play Blink 182′ were directed to music forums which in turn redirected them to instructions on how to play the music.
What does this mean? This means that on a fundamental level, Blink 182 caused teens to become creators in a limited sense of the term. People who just used to listen to music started deconstructing music. Soon enough, there was another consumer market for Blink 182. This market was how to play Blink 182. Blink 182′s music was being heard on the radio, analyzed by teens, learnt how to play by teens, and played by teens. Their music, for many, could be called a way of life since so much time was spent actively participating with the music in a very personal way.
Cover Bands
The history of the band fueled their viral success even further. They had humble beginnings, starting as three members recording on an analogue device in a bedroom. They only managed to hit mainstream after a long period of commercially unsuccessful recordings.
How is this history important? The creative base of Blink 182 fans saw this an opportunity to use the band’s history to fuel their own creative thought. In that sense, the fan base reevaluated the past, circa 1992, in the context of the present, circa 2000. Blink 182′s history became a mantra that ‘average’ kids can make and create music — whether that be for commercial or personal consumption.
In high school I remember many cover bands that strictly played Blink 182 music. Many of them evolved to create their own music. Ask anyone around you, I’m sure you’re not the only one that knew how to play Dammit.
Blink 182: self titled album
Blink 182 moved away from their power chord structure in their last album that was self titled. They started experimenting with music styles that were more complicated. This led to alienation of their fan base. Silly, light hearted, and profane music themes describing high school were replaced with something more serious.
Blink 182 went on an indefinite hiatus in 2005. I still remember the day. Do you? There was widespread sadness. Without knowing it at the time, it was an end of an era. Notice how the google search activity, shown in the image below, of Blink 182 has been declining steadily from 2004 until tailing off until mid 2007. The announcement of a reunion in 2009 at the Grammy’s (indicated with the letter c), however, was able to stir up a slightly higher search index than the day they released their last album in 2003. That means that their reunion caused more searches than their final release! Something with that kind of attention deserves to be called a social movement.

Starting a worldwide wave
Even though the global search activity of Blink 182 has been declining, surprisingly the United States only ranks in the 8th nation for total Blink 182 searches. Only two US cities even make the list for the top ranked cities for the search query as shown below.

Why is that you might ask? I have a theory based on what I have experienced in Brazil this summer. When I went to any event in Brazil, the bands played music that consisted of power chords. They even sung in English. I told my brother “so Brazil’s music finally reached the year 2000.” It wasn’t until I showed this article to friends that they pushed me to research more.
What did I suggest that made Blink 182′s success so viral? The internet. Guess what idea is now viral in the countries ranked from 1-7? The internet. Every subsequent time that I have gone to Brazil in the past four years, I have noticed more and more people using the internet. Not just using the internet, but using the internet to Americanize their culture.
The fact that I heard Blink 182 covers while in Brazil, leads me to suggest that I think Blink 182 made its dent on American culture. Not only that, but the proliferation of the internet… is hitting other countries — in much the same manner that it did one decade ago here in the United States.
Want some more evidence to the rest of the world becoming Americanized? Look at the figure below. The United States ranks third for the language that Blink 182 is searched in. Compare the volume of searches, to the languages being searched in.

What makes this interesting isn’t the number of searches, but the number of searches relative to a country’s population. For example, Dutch searches account for about half of the United States searches. Lets assume that English searches are only conducted in the United States (underestimation) and that Dutch searches are only conducted in the Netherlands (underestimation). That means there are 16 million possible Dutch searchers compared to 307 million possible English searchers, as shown in the two figures below.


What does this mean? Within the framework of the stated assumptions, the average search per capita of the Netherlands versus the United States is about 10:1 with regards to Blink 182. This doesn’t even include all of the other English speaking nations, or the people searching in English in other countries. It also doesn’t include other Dutch speaking people. A conjecture is that English penetration is much larger worldwide when compared to Dutch penetration. This conjecture,however, was not taken into account in these calculations.
So from this trend, I would like to suggest that globalization of not only information but culture is already happening. However, other nations are currently adopting trends that are already a part of the American past. I haven’t examined which trends that they are adopting that are a part of the American present. Thats grounds for other research.
What does this mean for the future? Who knows. It’s a disruptive technology and social phenomenon that probably won’t be fully understood until time takes its course.
Blink again
Blink again. Now turn 182 degrees. We’re looking (almost) directly back in time. Blink 182′s story should be one for the record books. That phenomenon spurred a wealth of young artists pursuing modern music creation, instead of just music consumption. The unexpected part, for me, was to see how this effect that happened 10 years ago is having subsequent ripples in other nations currently. I’ll end with a question: how many bands do you think attribute influence to Blink 182? That’s a project in itself.
One more question: how can we use this data of yesterday to predict the future of tomorrow?
This blog post is a product of the Facebook brainstorming strategy developed in the previous post.
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